As per the recent reports, India is all set to become the largest DTH market of the world by year 2012 and it will host largest number of DTH viewers. The arrival of DTH services in India has led to the emergence of many Dth service providers who are offering various value added services at competitive prices. In addition to existing DTH players, there are many other DTH service providers who will soon launch their services such as Videocon D2H.
With increasing number of service providers, the consumer gets competitive deal.As a consumer, one has to carefully select the service provider after considering the various factors such as transmission in inclement weather, picture quality, plans & packages, package pricing and other value added services.
Dth service Providers in India
TataSky : It is considered to be the most popular DTH Service of India. It offers 24×7 customer support in 11 Indian languages. The packages of Tata Sky are expensive than other DTH providers. TataSky offers maximum number of interactive services and it is only DTH company of India that is ISO:2009 certified. It has about 26 % market share with 4 million viewers.
Airtel Digital:It provides numerousadvanced interactive services. Consumers can use exclusive features like Univeral remote. The iNet feature allows the customers to access latest news, latest weather with widgets, stocks from personal portfolio, and Bollywood gossip. It is only DTH Company that offersWorld space Radio service. It has also partnered withCNBC for stocks news and NDTV for News widget. It has about 8 % market share with 1 million viewers.
Dish TV :It is one of the old players in DTH sector that commenced operations in 2004. It has the second largest market share after Doordarshan. It allows the customers to access content from Shaadi.com and Shaadi Active service helps in searching for potential partners. Moreover, customers can also access content from monster.com and ICICI Bank.It has about 31 % market share with 4.5 million viewers.
BIG TV: It offers excellent picture quality by using the MPEG4 technology. It provides better pay-perview movies packages. It is owned and operated by ADAG group.It has about 12 % market share with 1.8 million viewers.
Sun Direct : It is designed primarily to cater to the requirements of South Indian regions. It provides many south centric plans and allows the customers to view select channels of their preferred languages.It has about 23 % market share with 3.5 million viewers.
Videocon D2H: It is the latest entrant in the DTH sector and it offers LCD TVs and DVD players with in built DTH receivers. Moreover, it provides DVD players with in built DTH receiver. It has a package for every region and offers tickers for stock, cricket and news updates.
Doordarshan Direct Plus: Doordarshan was the first DTH player that introducedthe DTH services in India. This service is offered free of charge by Doordarshan, however there are limitation in number of channels. It is only FTA DTH service of India. It has about 8 million viewers.
Disclaimer : Information subject to change. Please check with the vendor’s website for latest information.