Top Up Packs

Airtel Digital TV offers the freedom of customising the channels packages as per the requirement of the consumers. Consumers can now select from the wide array of Top Up Packs available to select the channels of their choice. Customers have to subscribe for any of the base packs before opting for any of the Top Up packs. In case of Zee Sports and Ten Sports packs, customer needs to subscribe for at least 6 months.

 

Ways for subscribing to Top Up Packs

Consumers can subscribe for Top Up Packs using any of the following ways

 

Subscribe online: Consumers can visit the airtel digital TV website for selecting their desired Top Up pack and subscribe online.

 

http://www.airtel.in/Top Up-pack/Top Up_pack.html

 

Subscribe by sending SMS: Consumers can also send SMS to 54325 from registered mobile or any other mobile for selecting and booking the desired Top Up packs.

 

Registered mobile : SMS ADD <pack code> to 54325 from

Any other mobile : ADD <pack code><customer ID>

 

Subscribe by call: Consumers can also select and subscribe Top Up pack by making calls to IVR on the Airtel Digital TV call center numbers.

 

In addition to these, consumers can also select a channel of his/her choice by sending SMS GET <channel name> or GET <channel number> to 54325.

 

For example, SMS GET ESPN to 54325

 

Top Up packs

Some of the popular Top Up Packs categorised as per genres are as mentioned below.

 

Sports: It includes Ten Sports (Rs 20 pm), ESPN Plus (3 channels @ Rs 35 pm), Neo Plus (2 channels @ Rs 35 pm), Mega Sports(7 channels @ Rs 80 pm), Star Cricket (Rs 20 pm), Zee Sports (Rs 15 pm).

 

Hindi Entertainment: It includes UTV Plus (3 channels @ Rs 15 pm), Hindi Plus (8 channels @ Rs 45 pm), Colors (Rs 20 pm), Zee Plus (2channels @ Rs 25 pm), Zee TV (Rs 15 pm), NDTV Imagine (Rs 10 pm), Sony (Rs 10 pm), Sahara One (Rs 10 pm) and Hindi Entertainment Plus (4 channels @ Rs 35 pm).

 

Kids: It includes Kids Plus (2 channels @ Rs 25 pm), Nick Plus (3 channels @ Rs 18 pm) and Bada Kids Plus (Rs 35 pm)

 

English Entertainment and Movies: It includes English Plus (9 channels @ Rs 50 pm), WB (Rs 10 pm), Cine Plus (5 channels @ Rs 40 pm), UTV World Movies (Rs 10 pm), Zee Café Plus (2 channels @ Rs 15 pm), Star Movies (Rs 15 pm), Star World (Rs 10 pm) and English Entertainment Plus (3 channels @ Rs 25 pm).

 

News Channels : It includes Aaj Tak (Rs 10 pm), Hindi News Plus (3 channels @ Rs 20 pm), English News Plus (6 channels @ Rs 35 pm), Zee News Plus (2 channels @ Rs 15 pm), UTV Bloomberg (Rs 10 pm), NDTV 24*7 (Rs 10 pm), and  Zee 24 Ghanta Chhattisgarh (Rs 45 per 6 months).

 

Hindi Movies : It includes Set Max (Rs 20 pm), Star Gold (Rs 10 pm), Hindi Movies (5 channels @ Rs 30 pm) and Zee Classic (Rs 12 pm).

 

Music: It includes MTV (Rs 12 pm) and Music Plus (13 channels@Rs 25 pm)

 

Infotainment: It includes Animal Planet (Rs 10 pm), Discovery Plus (2 channels @ Rs 20 pm), Lifestyle Plus (3 channels @ Rs 20 pm) and Topper (Rs 45 pm).

 

Tips for selecting best DTH service provider

There are many DTH service providers available in the market today and it offers lots of options for the customers to choose from. It is advantageous for the customers as intensifying competition between various DTH service providers will led to reduction of the installation and package costs with more number of choices available. However, customer might get confused while selecting his desired DTH package which suits his/her requirements.

· As there are many options available for selecting the proper DTH service for one’s home, the best way out is to compare the services offered by major players in the market. One should get the information regarding the various plans and packages offered by DTH service providers. For example, you can get the details of the services offered by Dish TV, Airtel Digital TV, Tata Sky, Videocon D2H, Sun DTH, Reliance Big TV, etc;

· There is large variation in the cost,features and quality of customer service offered by various DTH service providers. Moreover, there are variations in the different monthly plans and packages provided by each DTH service provider. You can carefully study these plans to select the best DTH service provider that suits your requirements.

·

· You should compare the costs associated with various DTH service providers. Among all the DTH players, Sun DTH has the most affordable plans. Sun DTH is followed by Big TV, Airtel Digital TV, Dish TV and Tata Sky. The costs and pricing of Tata Sky and Dish TV comes under the higher price bracket. You should carefully review the costs of these DTH service providers including the cost of dish and installation charges and STB or set top box.

· You should also look out for free monthly packages offered by DTH service providers. In fact, due to intensifying competition between various DTH service providers, there is increase in the number of offers and promotions available for the consumers. Dish TV and Tata Sky are the most famous DTH services in India, however Airtel Digital TV and Reliance Big TV also offer many channels at the affordable costs.

· You should also compare the picture clarity &various interactive services offered by DTH service providers. Dish TV & Tata Sky employs MPEG 2 technology while on other hand, Reliance Big TV,Airtel Digital TV, and Videocon DTH uses MPEG 4 technology. The audio and video quality offered by MPEG 4 is better than MPEG 2 as it is a newer and advanced technology.

· You should considerall the associated factors and do not compare only the price. The monthly package offered may seems costly but it also offers large number of channels. The companies may try to lure the consumers with tricky DTH plans so you should do proper cost analysis before opting for a particular DTH service provider.Among all the DTH service providers so far, Sun Direct DTH is the cheapest in terms of initial expenses and the monthly channel packages.

· You should decide about your preference for the kinds of channels you would like to view. Based on your requirements, you should select the DTH service provider that offers highest number of channels at most affordable tariff plans.

Disclaimer : Information subject to change. Please check with the vendor’s website for latest information

Upcoming Trends in Indian DTH Industry

The Indian broadcasting Industry is going through evolutionary phase and India is set to witness significant growth in DTH subscriber’s base. The main reasons behind this change include

changes in consumer preference and enhanced standards of television viewership. The industry currently has around 30 Million subscribers and it is expected to surpass 69 Million subscribers by 2014 end. image

Future Trends

· The Direct-To-Home (DTH) service has penetrated the Indian homes at rapid pace. This growth results from supreme quality of DTH service that has revolutionized the television experience and exceeded other broadcasting methods.

· The viewers in India have never witnessed such excellent audio and video quality before as delivered by DTH. It is superior as compared to cable or any other broadcasting medium. The DTH TV industry is still in its nascent stage and it is expected to attract huge number of subscribers in coming future. As per latest reports on DTH industry, the number of DTH subscribers in India will grow at a CAGR of about 14% from 2011-2013.

· The DTH industry has capital-intensive nature and the industry mainly includes private players. There is no major role of the public sector. The rigorous competition between the private players has led to affordable packages being available to the consumers. Consumers are also provided with the option ofmaking changes in their package at any time. The dominant players in Indian DTH market hail from the communications industry like Dish TV, Tata Sky, Airtel Digital TV,Reliance BIG TV, Sun Direct, and Videocon D2H.

· DTH service providers are fighting hard to increase their market share of subscriber’s base. They are providingmany attractive channel packages for attracting their subscribers. DTH companies are offering a wide range of subscription prices depending on the social status of different customers. It also enables the consumers to switch between packages as per their needs. The availability of wide range of choice to the consumers is the major force that is driving the DTH market.

· At present, the leading players of Indian DTH industry are Dish TV, Tata Sky, Sun Direct etc. The arrival of new players like Videocon D2h results in the intense competition between players. This intensifying competition will augurs well for the consumers as it will lead to decline in the costs of packages and more options are available for the consumers to choose from.

· The DTH industry has immense growth potential in India;however, the profitability of the DTH companies is not much attractive.Most of the DTH service providers are focussing on growth in the average revenue per user (ARPU) for increasing their profit earning capacity. These companies attract the consumers to buy high-end packages.

· Some of the challenges faced by Indian DTH Industry includes low ARPU (average revenue per user), various taxes including entertainment and service tax, high acquisitioncost of content and subscribers. The emergence of new technologies and dynamic nature of Indian DTH industry will create immense business opportunities. The key for the DTH service providers to survive and grow, is to provide latest bunch of services, flexibility and wide range of choices to the consumers.

Disclaimer : Information subject to change. Please check with the vendor’s website for latest information.

Mega Package

The Mega package of Airtel Digital TV comes clubbed with Economy and Value packs and caters to the needs of people who watch international and lifestyle channels.

Costs: Rs.1590

Monthly charges: Rs.290/month after 2 months

No of channels: 174 Channels + 2 Interactive Services

Features of Mega

· 2 Months Mega Pack Subscription

· FREE Installation + Rs.250 CASHBACK in digitalTV account

· Offers any one FREE Regional Pack from Punjabi Plus Pack (ETC Punjabi , Zee Punjabi, PTC Chakde), Marathi1 Pack (Zee Marathi and Saam TV), Bengali Pack (Star Ananda, Star Jalsha, Zee Bengali, Sangeet Bangla), Chattisgarh Pack ( Zee 24 Ghante CG), North East Pack (DY365, Rang, GOD TV), Orissa Pack (Tarang, Tarang Music), Paras pack (Paras), and Bhojpuri pack(MagikTV).

· 2 PPV (Pay Per View) Movie Channels available on making separate payments

· Includes 6 games inclusive of FREE and Paid Games

· Channel count includes 8 Widgets, 6 Games and Help Services

· Cashback offer is valid on website and call centre only

Interactive Services (2) : iAstro and iNews

Channels Included

Business News (6) : CNBC Awaaz, CNBC TV18, ET Now, NDTV Profit, UTV iAnd Zee Business

Entertainment (45) :AXN, Chardikala Time Tv, Colors, DD Bharati, DD Chandana, DD Gujarati, DD Kashmiri, DD Lok Sabha, DD National, DD Ne, DD Oriya, DD Podhigai, DD Punjabi, DD Rajya Sabha, DD Sahyadri, Home Shop 18, Imagine Tv, Jaya Max, Kasthuri, Kairali Tv, Kairali We, Kalaingar Tv, Mahua, Makkal Tv, Mi Marathi, Nepal One, Otv, Polimer, PTC Punjabi, Rupashi Bangla, SAB, Sahara One, Sirippoli, Sony, Star Pravah, Star Majha, Star One, Star Plus, Star Utsav, Star Vijay, Star World,Suvarna, Utv Bindass, Zee Tv and Zoom.

Games( 6): Games 1, Games 2, Games 3, Games 4, Games 5 And Games 6

HELP( 1): Help Channel

Infotainment( 14): Animal Planet, Dd Gyan Darshan, Discovery, Fox History, National Geographic Channel, Whats On Airtel, Widgets 1, Widgets 2, Widgets 3, Widgets 4, Widgets 5, Widgets 6, Widgets 7 And Widgets 8.

Kids( 7): Animax, Disney, Hungama Tv, Nick, Toon Disney, Cartoon Network and Pogo

Lifestyle( 4) : Fashion Tv, NDTV Good Times, TLC And Zee Trendz

Movies( 16): Airtel Movies 1, Airtel Movies 2, Channel 8, Enterr 10, Sahara Filmy, Set Max, Star Gold, Utv Action, Utv Hindi Movies, Zee Cinema, HBO, MGM, Set Pix, Star Movies, World Movies, and Zee Studio

Music( 9) : 9X Music, B4U Music, Channel V, E 24, ETC, Mastii, Mh1, MTV and VH1

News( 34) : 24 Ghanta, Aaj Tak, Asianet News, BBC World News, CNEB News, CNN, CNN IBN, Day And Night News, DD News, Etv 2, Etv Bihar,Etv MP, Etv Rajasthan, Headlines Today, IBN 7, IBN Lokmat, India vision, India News,India TV, Live India, Manorama News, NDTV 24×7, Ndtv India, News Live,News 24, Ntv, Ptc News, Russia Today, Star News, Times Now, Total TV, TV 9 Gujarati, TV 9 Kannada, and Zee News

Regional( 18) : Akash Bangla, Amrita TV, DD Bangla, DD Malyalam, DD Urdu, ETV Bangla, ETV Gujrati, ETV Kannada, ETV Marathi, ETV Oriya, ETV Telugu, ETV UP, ETV Urdu, Isaiaruvi, Jaya Plus, JAYA TV, NE TV, TV9 Telugu

Religious Channels( 7) : Aastha, Angel TV, Mh1 Shradha,Sanskar, Shalom, Sri Venkateshwara and Subhavaartha.

Sports( 7): DD Sports, ESPN, Star Cricket, Star Sports, Ten Action Plus, Zee Sports, Ten Cricket, and Ten Sports

Disclaimer : Information subject to change. Please check with the vendor’s website for latest information.

Mega Yearly Package

The Mega Yearly package of Airtel Digital TV comes clubbed with Economy and Value packs and caters to the needs of people who watch international and lifestyle channels.

Costs: Rs.3950

Monthly charges: Rs.290/month after 12 months

No of channels: 174 Channels + 2 Interactive Services

 

Features of Mega

· 12 Months Mega Pack Subscription

· FREE Installation + Rs.250 CASHBACK in digitalTV account

· Offers any one FREE Regional Pack from Punjabi Plus Pack (ETC Punjabi , Zee Punjabi, PTC Chakde), Marathi1 Pack (Zee Marathi and Saam TV), Bengali Pack (Star Ananda, Star Jalsha, Zee Bengali, Sangeet Bangla), Chattisgarh Pack ( Zee 24 Ghante CG), North East Pack (DY365, Rang, GOD TV), Orissa Pack (Tarang, Tarang Music), Paras pack (Paras), and Bhojpuri pack(MagikTV).

· 2 PPV (Pay Per View) Movie Channels available on making separate payments

· Includes 6 games inclusive of FREE and Paid Games

· Channel count includes 8 Widgets, 6 Games and Help Services

· Cashback offer is valid on website and call centre only

Interactive Services (2) : iAstro and iNews

Channels Included

Business News (6) : CNBC Awaaz, CNBC TV18, ET Now, NDTV Profit, UTV i And Zee Business

Entertainment (45) : AXN, Chardikala Time Tv, Colors, DD Bharati, DD Chandana, DD Gujarati, DD Kashmiri, DD Lok Sabha, DD National, DD Ne, DD Oriya, DD Podhigai, DD Punjabi, DD Rajya Sabha, DD Sahyadri, Home Shop 18, Imagine Tv, Jaya Max, Kasthuri, Kairali Tv, Kairali We, Kalaingar Tv, Mahua, Makkal Tv, Mi Marathi, Nepal One, Otv, Polimer, PTC Punjabi, Rupashi Bangla, SAB, Sahara One, Sirippoli, Sony, Star Pravah, Star Majha, Star One, Star Plus, Star Utsav, Star Vijay, Star World,Suvarna, Utv Bindass, Zee Tv and Zoom.

Games( 6): Games 1, Games 2, Games 3, Games 4, Games 5 And Games 6

HELP( 1): Help Channel

Infotainment( 14): Animal Planet, Dd Gyan Darshan, Discovery, Fox History, National Geographic Channel, Whats On Airtel, Widgets 1, Widgets 2, Widgets 3, Widgets 4, Widgets 5, Widgets 6, Widgets 7 And Widgets 8.

Kids( 7): Animax, Disney, Hungama Tv, Nick, Toon Disney, Cartoon Network and Pogo

Lifestyle( 4) : Fashion Tv, NDTV Good Times, TLC And Zee Trendz

Movies( 16): Airtel Movies 1, Airtel Movies 2, Channel 8, Enterr 10, Sahara Filmy, Set Max, Star Gold, Utv Action, Utv Hindi Movies, Zee Cinema, HBO, MGM, Set Pix, Star Movies, World Movies, and Zee Studio

Music( 9) : 9X Music, B4U Music, Channel V, E 24, ETC, Mastii, Mh1, MTV and VH1

News( 34) : 24 Ghanta, Aaj Tak, Asianet News, BBC World News, CNEB News, CNN, CNN IBN, Day And Night News, DD News, Etv 2, Etv Bihar, Etv MP, Etv Rajasthan, Headlines Today, IBN 7, IBN Lokmat, India vision, India News, India TV, Live India, Manorama News, NDTV 24×7, Ndtv India, News Live, News 24, Ntv, Ptc News, Russia Today, Star News, Times Now, Total TV, TV 9 Gujarati, TV 9 Kannada, and Zee News

Regional( 18) : Akash Bangla, Amrita TV, DD Bangla, DD Malyalam, DD Urdu, ETV Bangla, ETV Gujrati, ETV Kannada, ETV Marathi, ETV Oriya, ETV Telugu, ETV UP, ETV Urdu, Isaiaruvi, Jaya Plus, JAYA TV, NE TV, TV9 Telugu

Religious Channels( 7) : Aastha, Angel TV, Mh1 Shradha, Sanskar, Shalom, Sri Venkateshwara and Subhavaartha.

Sports( 7): DD Sports, ESPN, Star Cricket, Star Sports, Ten Action Plus, Zee Sports, Ten Cricket, and Ten Sports

Disclaimer : Information subject to change. Please check with the vendor’s website for latest information.

List of DTH service Providers in India

As per the recent reports, India is all set to become the largest DTH market of the world by year 2012 and it will host largest number of DTH viewers. The arrival of DTH services in India has led to the emergence of many Dth service providers who are offering various value added services at competitive prices. In addition to existing DTH players, there are many other DTH service providers who will soon launch their services such as Videocon D2H.

List of DTH service Providers in India With increasing number of service providers, the consumer gets competitive deal.As a consumer, one has to carefully select the service provider after considering the various factors such as transmission in inclement weather, picture quality, plans & packages, package pricing and other value added services.

Dth service Providers in India

TataSky : It is considered to be the most popular DTH Service of India. It offers 24×7 customer support in 11 Indian languages. The packages of Tata Sky are expensive than other DTH providers. TataSky offers maximum number of interactive services and it is only DTH company of India that is ISO:2009 certified. It has about 26 % market share with 4 million viewers.

Airtel Digital:It provides numerousadvanced interactive services. Consumers can use exclusive features like Univeral remote. The iNet feature allows the customers to access latest news, latest weather with widgets, stocks from personal portfolio, and Bollywood gossip. It is only DTH Company that offersWorld space Radio service. It has also partnered withCNBC for stocks news and NDTV for News widget. It has about 8 % market share with 1 million viewers.

Dish TV :It is one of the old players in DTH sector that commenced operations in 2004. It has the second largest market share after Doordarshan. It allows the customers to access content from Shaadi.com and Shaadi Active service helps in searching for potential partners. Moreover, customers can also access content from monster.com and ICICI Bank.It has about 31 % market share with 4.5 million viewers.

BIG TV: It offers excellent picture quality by using the MPEG4 technology. It provides better pay-per­view movies packages. It is owned and operated by ADAG group.It has about 12 % market share with 1.8 million viewers.

Sun Direct : It is designed primarily to cater to the requirements of South Indian regions. It provides many south centric plans and allows the customers to view select channels of their preferred languages.It has about 23 % market share with 3.5 million viewers.

Videocon D2H: It is the latest entrant in the DTH sector and it offers LCD TVs and DVD players with in built DTH receivers. Moreover, it provides DVD players with in built DTH receiver. It has a package for every region and offers tickers for stock, cricket and news updates.

Doordarshan Direct Plus: Doordarshan was the first DTH player that introducedthe DTH services in India. This service is offered free of charge by Doordarshan, however there are limitation in number of channels. It is only FTA DTH service of India. It has about 8 million viewers.

Disclaimer : Information subject to change. Please check with the vendor’s website for latest information.

How to Subscribe for Dish TV DTH Service

Dishtv offers wide variety of subscription offers for the customers to choose from. These offers are designed to cater to the diverse tastes and TV viewing needs of the consumers. A new customer can either buy Dishtv online or by visiting the nearest dealer.

How to Subscribe for Dish TV DTH ServiceOnline: Customer can login to the dishtv website at http://www.dishtv.in and find the “ Buy DISHTV” at the bottom of the screen. Customer is required to fill in the details like name, Phone, email ID and then select Prepaid home delivery or post paid Home delivery option. After keying in all the necessary details, customer needs to click submit button. The representatives of Dishtv will get in touch with the applicant and assist him/her in purchasing the dishtv.

Dealer: Customer can walkin in any of the nearest dishtv dealer office and purchase dishtv directly after enquiring about the product from dishtv representatives. One can easily locate nearby dealer by visiting the following link on the dishtv website.

http://www.dishtv.in/dealer-locator.aspx

Equipments of Dishtv

When a customer purchase a dishtv connection, he/she gets followings Hardware / Equipments.

· Dish with LNB

· Digibox and cable

· Viewing Card (VC)

Installation

The installation of Digibox with the Viewing card takes place in the consumer’s home and it gets connected to the TV. The Dish is mounted outside on a Roof or Terrace or Veranda or Lawn etc. It is pointed in such a direction where it faces in the direction of the satellite without any disturbance or disruption. The ideal location of the disc is one where it catches the satellite signals uninterruptedly. The entire procedure of installation is carried by the experts of dishtv.

Offers

Once the customer has purchased the dishtv connection with necessary equipments, he/she can move on to the next step of selecting the desired offer which provides them various channels as per their preference.

New Connection Offer : This connection offer is specifically designed for the new customers. It includes the following offers.

· Special Online offer

· North India Offer

· South India Offer

· Child Pack Offer

Subscriber Offer: This connection offer is designed for the existing customer who are interested in subscribing for the new offer. It includes the following offers.

· Titanium Recharge

· Power pack offer

· Pay 2 get Upgrade

Payment for the Subscription fees:

Dishtv offers wide range of payment options for paying the Subscription fees. It enables the customers to choose the desired payment option as per his/her convenience.

Customer can make payment by any of the following ways.

· Visiting the nearby dealer and making payment by cheque at the time of installation

· Online payment via the dishtv website through Credit Card

· Payment via ITZ Cash Card or a prepaid card over the website, phone or SMS

· Paying by cash or depositing cheque

· Availing the facility of Electronic Clearance Scheme using auto debit facility of bank

· Making cash payment to dealer

· Making payments via Pay Order or Demand Draft

Disclaimer : Information subject to change. Please check with the vendor’s website for latest information.

How to Recharge DTH

There are various options available for the consumers to recharge their DTH. Most common way is to recharge the DTH online, by phone or visiting the customer care centre of the DTH service provider.

Here we see how to recharge the Airtel Digital TV and Tata Sky.

How to Recharge DTH Recharge your Airtel DTH

Airtel Digital TV is among the leading DTH services of India and different ways of Airtel DTH Recharge are mentioned below.

Airtel DTH recharge via IVR:You can make calls to Customer Support number of Airtel DTH recharge

on toll free numbers such as 1800 102 8080 or 020-40181400. You will listen to the IVR instructions. You should select the account recharge option and enter credit card details for Airtel DTH recharge by following the IVR instructions.

Airtel DTH recharge via Online: Consumers can do online Airtel Recharge by logging on to www.airtel.in/digitaltv. You are required to register your customer id and after creation of your account, you can select the recharge option on website and make online payment by using credit card details or using netbanking payment.

Airtel DTH recharge via Mobile:It is the easiest and widely used method for Airtel DTH recharge. Consumers are required to send SMS to appropriate number along with amount and customer ID for completing the recharge. You need to create your unique mcheck PIN by entering credit card details.

For example, type PAYDIGITALTV <Amount><10-digit Customer ID> and send it to 543219.

Airtel DTH Recharge Assistance: You can also visit your nearest dealer to recharge your Airtel DTH.

Customer support numbers for Airtel DTH recharge are available in 10 languages

North Hub – 0124 4448080

South Hub – 080 44448080

East Hub – 033 44448080

West Hub – 020 44448080

Subscribers can also send an email at digitalTV@airtel.in for any recharge related enquiries.

Recharge your Tata Sky DTH

Tata Sky DTH is one of the widely popular DTH service providersin India and customer can recharge it in the various ways.

Tata Sky Recharge Online

Consumers can do online Tata Sky recharge by logging on to www.tatasky.com. You are required to register your customer id and after creation of your account, you can select the recharge option on website and make online payment by using credit card details or using netbanking payment.

Tata Sky Recharge via Recharge Voucher

You can visit your nearest dealer and buy voucher of the respective amount. You can scratch and get 16 digit recharge PIN. You can log in to Tata Sky website at ‘My Tata Sky’ and select option for

‘account recharge’. You can enter 16 digit PIN to complete the recharge.

Tata Sky through Auto Debit Facility

You can get registered for auto debit facility and then Tata sky will automatically debit your bank account for the recharge purposes.

Tata Sky Recharge Via Cheque

You can recharge Tata Sky account by making cheque payments. You can write cheque in favour of ‘Tata Sky Ltd’ and drop them at nearest Skypak drop box.

Disclaimer : Information subject to change. Please check with the vendor’s website for latest information.

DTH Satellite

DTH Satellite or Direct broadcast satellite (DBS) or DTH refers to the satellite television broadcasts that are designed and intended for transmitting signals from satellite directly to the home of the consumers. The term DTH is more broadly used than DBS which means direct-to-home signals.

DTH Satellite is used for distinguishing the transmissions which are directly intended for home viewers from the distribution services of cable television that are carried on the same satellite. The term DTH in widely used for services offered by lower power satellites that require larger dishes (up to 1.7m diameter or more) for reception.

DTH Satellite The major highlights of DTH satellite transmission are as follows.

· Large number of channels

· High Quality Audio and Video services

· Large Number of Interactive Services

· Extra features and benefits

· Affordable entertainment rates

· Portable and flexible Dish TV

DTH has become favourable entertainment mode today as it provides unique features and quality services. The DTH satellite technology follows digital signals that offer strong sound system and amazing video quality. In fact, DTH satellite carried by low powered satellites requires larger dishes that offer digital satellite channels directly to subscribers from DTH service providers.

Direct-to-Home (DTH) satellite television is the essence of entire satellite broadcast industry as it offers huge opportunities for both broadcasters and viewers. The rapid development of digital technology led to the introduction of wide variety of interactive applications in the television industry by DTH broadcast operators. In addition to this, it provides many entertainment programmes over a single delivery platform.

Moreover, DTH satellite technology allows for efficient management of the frequency spectrum. It is possible to broadcast large number of TV channels using digital technology than with analogue technology. The capacity of broadcasting large number of television channels enables the operator to fulfil the requirements ofdifferent types of niche markets with dedicated transmissions.

DTH Satellite service involves the digital compression and encryptionof large number of TV channels which are then transmitted using very high power satellites. It has made possible the transmission of TV channels directly from the satellites to the homes of consumers. With this mode of reception, it has become easier to use small sized dish antennas of 60 to 90 cm diameter for reception. These small dish antennas can be installed at suitable location in consumer’s buildings.

DTH Satellite TV is extremely easy to install, monitor and control as compared to cable TV. In fact, DTH satellite transmission does not involve any middle man like local cable operator as consumers are directly connected to the service providers. Consumers need a digital receiver for receiving the multiplexed signals so that they can be viewed on a TV.

DTH Satellite Transmission makes use of Ku band as it is most suitable for such transmissions.It involves digitally encoded transmission signals that provide higher resolution picture quality and better audio as compared to traditional Analog signals. DTH satellite TV has widely grown in popularity at rapid pace as it acquires 9 million subscribers with in two years across the nation.

Some of major DTH providers in India comprises of Reliance BIG TVDTH, Tata Sky DTH, DDDirect DTH, Sun DTH services, Airtel DTH and Zee Dish TV.

Disclaimer : Information subject to change. Please check with the vendor’s website for latest information.

DTH Market in India

The television population of India is approx.135 million and 80% of this population have access to cable and satellite. As per the statistics, DTH has a 20% market share with more than 22 millionDTH subscribers. The subscriber base for DTH has grown very rapidly in past 5 years. It can be evident from the fact that Dish TV was the only player in 2005 and now there are over 10 DTH service providers that have commenced their operations in DTH industry.

DTH Market in India The earlier days of the Television viewership era in India was marked by the services of only one TV channel “Doordarshan” that was owned and managed by the Indian government. Only 20 per cent of the total homes were able to receive Doordarshan services by using antenna on their roof tops for capturing the signals. Doordarshan had expanded its services to 50 private satellite channels and 19 different services by year 1997.

In 1995, the Cable Television Ordinance Law was passed that proved to be remarkable event in the cable sector as it enables the cable operators to feed channels and allowed private channels to air their own channels. It was followed by rapid growth in number of TV channels and cable TV operators across the country. It led to the creation of many market opportunities in the industry.

Few years back, there were approx 100,000 cable operators in India;however that number got reduced to 60,000. There were many operators that tried to avoid the compulsion of paying steep entertainment taxesor the cost of upgrading their systems. Many such cable operators have sold their systems to emerging MSOs like Siti Cable and In Cablenet while others have formed alliances to compete with bigger MSOs.

The services offered by cable operators were not satisfactory and major reasons involved were selective broadcast, costly installation and activation services and poor signals strength. It was specifically more challenging for cable operators in rural sector that covers up three quarters of India.

The shortcomings of cable operators had led to the creation of immense opportunities for DTH that served as abetter alternative to high-end cable networks. Some of the major players that have identified the market potential and started their DTH services include Tata Sky (joint venture of Tata & Star TV), Digital TV (Bharati Telemedia), DishTV (Zee group), Big TV (Anil Dhirubhai Ambani Group) and SUN Direct (Sun TV).

Although DTH comes with many advantages like better picture, sound quality, value added features, it has cost disadvantage. As per the data, the growth of the DTH industry is taking place primarily in rural sectors due to frequent power cuts as unlike cable services, DTh allows rural consumer to access their favourite programs by using generator/ invertors.

The market share of various DTH players is mentioned below.

DishTV : 30%

Sun Direct: 25%

Tata Sky: 22%

BIG TV : 13%

Airtel : 8%

D2H : 2%

There is a hugegrowth opportunity for DTH in India and it is projected to grow at a CAGR of 24%. The future of DTH industry depends largely on pioneering marketing tactics implemented by the DTH players. In fact, opportunity in India is ten times more as compared to developed countries like the US andEurope.

Disclaimer : Information subject to change. Please check with the vendor’s website for latest information.